CarbonCool is a carbon offset program sponsored by AIGA which allows individual designers and studios to offset the greenhouse gas emissions associated with their work, travel, or entire lifestyle. AIGA asked Celery to develop the brand identity for the program. The system includes a logo based on the mathematical symbols for “greater than” and “less than”, and a printed certificate delivered in an envelope made from printer make-ready scraps. A paperboard insert doubles as a stiffener for shipping and an easel for display.
