Sustainability is a thread that runs through many facets of Sun Microsystems™ business, from energy-efficient products and innovative server virtualization technology to the most extensive open work plan in the country. But conveying the depth and diversity of their efforts had proven difficult. What they wanted was a way to effectively market all the things they were doing right.
Our solution: Eco Innovation. The brand is a means of unifying Sun’s sustainability story without having to oversimplify it. The mark will show up anywhere there’s an authentic eco story to tell: in advertising, communication materials, websites, powerpoint presentations, packing boxes, you name it. It’s a quick visual cue to frame a larger conversation.
But a brand is only as good as its guidelines. We developed a clear usage framework for Eco Innovation, placing context and authenticity at the forefront of the decision-making process.