HP’s latest Global Citizenship Report includes a ground breaking magazine-style printed report and a comprehensive web report with a bevy of interactive features. The project was awarded the prestigious Clarion Award for Strategic Communications (around the same time that Newsweek named HP #1 in its annual Green Ranking).
This continues Celery’s long-standing collaboration with HP. Since 2002, we’ve helped the company find new ways to communicate about its citizenship efforts. We’ve gradually shifted the Global Citizenship Report from a single monolithic document to a sophisticated multi-media campaign. Along the way, we’ve reduced the printed version from 100+ pages to 24 pages, and created a family of targeted, localized communications.
Our collaboration with HP has enjoyed widespread recognition, including the Ceres award for Outstanding Sustainability Report in 2004 and 2005.