The new book is an essential reference for healthy communities. It serves as a call to action, outlining the role we each can play in creating health equity. A collaged style combines photography and illustration with a loose, DIY aesthetic. It intentionally blurs the line between our current reality and the vision for a better future.
With high energy colors and bright gradients, we created a brand that celebrates the energy and creativity of PI's collaborative approach. The brand gradient "spectrums" reference PI's Spectrum of Prevention, a tool outlining how different sectors can come together to create positive community change.
Much of Celery's work with Prevention Institute has focused on making their content accessible to a broader audience. Visual storytelling and infographics help to distill complex topics and provide an easy point of entry for viewers.
Celery is currently extending the brand to a wide variety of digital and print communication materials that serve diverse audiences, from policymakers to community members.