Have you
had your
Celery today?

We help companies craft design strategies,
then we build digital and print communications
that folks get excited about.

Design → Experience → Behavior

Design → Experience → Behavior

We design from the user’s point of view.
A complex system of experiences shapes
user behavior. We can try to understand
that system and craft designs to resonate
with users on a deep level—and ultimately
drive behavior change. 

What we're up to lately:


Brand new website and social entrepreneur toolkits for Danone Communities.

Animating a video to accompany the launch of DoveTail’s debut website.

Launched the first Mission Report for Blue Shield of California.

Brand design and strategy for Berkeley Food Institute.

Animated videos for Waste Management.

Brian joined the advisory board of the Biomimicry Institute.

Launched Farmer Brother’s latest sustainability report.

 

Collaboration

We discover together

Collaboration is the best way we know to be creative fast.
It allows us to be flexible and responsive. It allows us to effectively weave design into the fabric of business.
We host creative workshops, seek outside perspectives, and generally treat design as a team sport.

 

Studio front door
collaboration, Amy Brian 2x1
another test

Space for inspiration

Our new studio in Berkeley is designed for collaboration and creativity. Stay tuned for the Celery Space storefront gallery launch in 2014.

 

Test box

Designing backwards

Good design is a powerful force. We aim to make it a force for good by building strong brands for sustainable products, services and programs. We integrate innovative materials and manufacturing processes, and design for the whole life cycle. But most importantly, we shift the focus from designing stuff to designing outcomes. We call this process designing backwards. The result is lasting, substantive change in the marketplace and in the world.

 

Rakafuki Friends w/ kids
DB_infographic

9 people, 4 dogs, 2 locations

Brian Dougherty

Brian Dougherty

Brian Dougherty

Founding partner and creative director at Celery. Brian has over 15 years of experience specialising in socially and environmentally responsible communications, advising major clients including HP, Microsoft and Brown-Forman. Brian is the author of Green Graphic Design and lectures internationally on the topic of sustainable innovation.

Kate Bell

Kate Bell

Kate Bell

Project manager with over 15 years of experience in the design industry. Before joining Celery, Kate developed museum exhibitions around the U.S. and abroad, as a project manager and content developer. She holds a BA from Vassar College and a master’s in City and Regional Planning from Cornell University.

Otto+Ouizi

Otto+Ouizi

Otto+Ouizi

Ouizi and Otto fill an important role in our Paris outpost, cleaning the office from croissant and macaroon crumbs. Their snorts and sniffles can often be heard during conference calls (not necessarily an indication of disapproval) and they make a point of always being at the center of office activity.

Rod DeWeese

Rod DeWeese

Rod DeWeese

Founding partner and managing director at Celery. Rod brings over 20 years experience managing design teams and projects. He currently heads up Celery’s European outpost in Paris, France and manages new business development and design projects worldwide.

Amy Glaiberman

Amy Glaiberman

Amy Glaiberman

Associate art director at Celery with a great depth of experience leading print and web design projects for clients such as HP, Farmer Brothers and Hasbro. Prior to joining Celery’s team, Amy was at VSA Partners in Chicago, focusing primarily on annual report projects for clients such as GE and IBM. She holds a BFA in design from Art Center College of Design.

Diesel+Bear

Diesel+Bear

Diesel+Bear

A well regarded specialist in tug-of-war and postman intimidation, Diesel has been a key member of Celery’s team since 2011. Bear joined the team in 2015.

Stephanie Welter

Stephanie Welter

Stephanie Welter

Associate art director on multiple print and web projects, including CSR reports for Keurig Green Mountain, Brown-Forman, and Blue Shield of California. Prior to joining Celery, Stephanie focused on financial communication design at Wechsler Ross & Partners in New York. She graduated from the Pratt Institute with a BFA in Communication Design.

Berkeley+Paris

Berkeley+Paris

Berkeley+Paris

We have offices in Berkeley and Paris. Portland is coming soon!

Benjamin Privitt

Benjamin Privitt

Benjamin Privitt

Project manager at Celery with experience in media production and sustainability strategy. Prior to joining Celery’s team, Benjamin ran a STEAM education program for Google, consulted with Bank of America and HP, and prepared executives to present at TEDx and the World Economic Forum. He has a BFA from New York University, and MBA from Pinchot University.

Erin Canoy

Erin Canoy

Erin Canoy

Designer on multiple print and web projects, including CSR reports for Microsoft, Hasbro and HP. Prior to joining Celery, Erin was a Designer at Nickelodeon Asia, developing marketing and advertising materials. She has a degree in Multimedia Arts and an MFA in Graphic Design from the Academy of Art University.

Christopher Paguio

Christopher Paguio

Christopher Paguio

Designer for multiple print and web projects for Lunera. Prior to joining Celery, Christopher focused on strengthening Bay Area immigrant women food entrepreneurs as a print and web designer for the non-profit kitchen incubator La Cocina. He has a BFA in Graphic Design from California College of the Arts (CCA).

Shannon McGill

Shannon McGill

Shannon McGill

Designer on print and web projects for The Charlie Cart Program and Lunera, and coordinator of CelerySpace. Prior to joining Celery, Shannon focused on the intersection of sustainability, health and social justice in her work with The Trust for Public Land and Greenpeace. She has a BFA in Visual Communication and a BSE in Community Health from the University of Kansas.