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brand strategy
Clean Fish

Fish you can trust

CleanFish sources and markets premium quality, sustainably-harvested seafood from artisan-scale producers around the world. Celery has partnered with CleanFish since its inception, developing the company’s brand identity and packaging for multiple product lines.

We’ve helped the company develop a two-tier brand strategy that celebrates the unique stories of each producer, under the umbrella of a consistent, trustworthy CleanFish brand.