Focus on wicked
problems, design
killer solutions.



​Lemnis bulbs represent the future of lighting. Using LED technology that’s eight times more effective than CFL, each bulb is mercury-free and lasts an average of 35 years.

But they’re pricey. And therein lies the rub: how do you convince people that they will save money by spending $25 on a light bulb?
We decided that buying the future of lighting shouldn’t feel like buying a plain old incandescent. So we developed a box (from recycled paper) that refolds into a stylish modern lampshade. The solution looks innovative on the shelf, adds tangible value to the purchase, and by being reusable, honors the brand’s conservation-minded ethos.