Algorithms for Innovation is a successful campaign produced by The University of Utah Health Sciences (UUHS) aimed at shifting the conversation in the challenged health care and research industry. UUHS partnered with Celery to develop their 2014 print and web report, a content rich magazine highlighting compelling stories and case studies about the current state of health care in the US. The magazine also serves as an important recruitment tool for prospective students and researchers to the institute. Celery was brought on to elevate the design and align the look and feel with the report’s innovative and forward-thinking content. The report fuses together rich custom photography and illustration, with sophisticated design elements, to create a thought-provoking and perspective changing experience.