let's cook with kids!

The Charlie Cart Project is now teaching kids
to cook & eat healthy food in over 150 schools.

The Charlie Cart Project is a high impact, scalable program for hands-on cooking education that activates lifelong passions for healthy eating. It brings together a fully-stocked mobile kitchen and curriculum to support high quality nutrition education in schools, libraries, and hospitals nationwide.

Celery co-founded this innovative program in collaboration with Carolyn Federman, the past director of the Edible Schoolyard Project. Celery has led the brand strategy, naming, product design and communications design since the Project’s inception. The design has helped to establish the program as a quality solution and a top innovator in its field. The program is growing rapidly, and will be active in over 150 communities around the country by the end of 2019.

Project type

Brand Strategy

Hands-on learning across the US

Everything about The Charlie Cart Project brand—from the name and tools to the graphics and lesson plans—is designed to engage and inspire students in any learning environment.

Designing a kitchen for every classroom

We set out to design a mobile cart to transform any classroom into a teaching kitchen. It needed to be functional, compact, and beautifully iconic. Details have evolved as we've learned from real world testing and manufacturing experience, but the iconic design has held up throughout.

Bringing it to scale

Celery helped to lauch the Project with a Kickstarter campaign that supported the Pilot Phase. Since then, the Project has impacted over 180,000 students nationwide (Based on Bain Co. impact calculator, as of May 2019).

Creating a brand kids connect with

Branded products are a great way to increase the visibility of The Charlie Cart Project, stay in touch with funders, and keep the inspiration of food education alive in people’s kitchens.

Food education for all

The Charlie Cart Program is now in schools, food banks, libraries, children’s museums and farmers markets across the country.