Everything about The Charlie Cart Project brand—from the name and tools to the graphics and lesson plans—is designed to engage and inspire students in any learning environment.
We set out to design a mobile cart to transform any classroom into a teaching kitchen. It needed to be functional, compact, and beautifully iconic. Details have evolved as we've learned from real world testing and manufacturing experience, but the iconic design has held up throughout.
Celery helped to lauch the Project with a Kickstarter campaign that supported the Pilot Phase. Since then, the Project has impacted over 180,000 students nationwide (Based on Bain Co. impact calculator, as of May 2019).
Branded products are a great way to increase the visibility of The Charlie Cart Project, stay in touch with funders, and keep the inspiration of food education alive in people’s kitchens.
The Charlie Cart Program is now in schools, food banks, libraries, children’s museums and farmers markets across the country.