Supporting social entrepreneurs

Danone Communities seeds local micro-enterprise worldwide.

Danone Communities provides long-term investments and technical expertise that empowers social entrepreneurs to grow businesses designed to break the cycle of poverty. On the heels of their 10-year anniversary, Celery is leading Danone Communities towards a new communications strategy and brand identity that will effectively reach investors and entrepreneurs, and increase their reach worldwide.

Project type


Understanding our audience

Celery worked with Danone to refresh the brand strategy and identity of the company’s social enterprise initiatives around the world. We started by understanding the audiences who experience the brand (primarily entrepreneurs and employees), then used this insight to craft a brand platform that people can understand and get excited about.

Real impacts

Since the start of our partnership, DC has seen a marked rise in involvement. Fundraising was up 30% in 2017, and employee engagement increased 25%.