High energy design

Go Raw's healthy snack packaging gets an energy boost.

Celery collaborated with Go Raw, a healthy organic snack company, to update their packaging system and brand identity. Their products, known by many health-conscious consumers for their clean and simple ingredient list, lacked visibility to the average consumer shopping for snacks. Our objective was to improve the shelf presence, celebrate the simple ingredients, the unique flavor, and modernize the design for a broader audience while still maintaining a familiar feel for existing customers.

Project Type


Elevating organic ingredients

Using bold typography, we elevated the product category and the key differentiator that makes Go Raw products unique—sprouted & organic ingredients. We maintained the distinctive color scheme and added flying product photography.

A spectrum of flavors

Each flavor has a strong flood of color, leveraged form the original packaging suite, making it easy for customers to find the flavors they love.