Brewing a better world

Keurig Green Mountain launches the recyclable K-cup

Over several years, Celery has crafted a suite of communications to help Keurig Green Mountain discuss its sustainability journey, including the story of its recyclable K-Cup® goal and its engagement with the emerging circular economy. The resulting communications – a full PDF report, a digital summary brochure, a PDF/print brochure, and updates to the company’s sustainability webpages – humanize complex sustainability topics such as supply chain sustainability and life cycle impacts and engage readers while delivering strong transparency and disclosure around goals, progress-to-targets and programs.

Project type


The 2018 Sustainability Report

We partnered with Keurig Green Mountain and a writing team to produce a more narrative report that included a streamlined website, a brochure, and interactive PDF.

The road to recyclability

The site unites the communication, resources, and targets for achieving a recyclable K-Cup® pod in one place – making it easy for customers, consumers, and employees to access the same information, and update innovation and targets in a central location.